Getting People to Click: How to Write (Ethically!) for Opens, Clicks, and Conversions

Getting People to Click: How to Write (Ethically!) for Opens, Clicks, and ConversionsGetting People to Click: How to Write (Ethically!) for Opens, Clicks, and Conversions

Thu, Sep 23, 2021 1:00 PM – Thu, Sep 23, 2021 2:00 PM Getting People to Click: How to Write (Ethically!) for Opens, Clicks, and Conversions

Online Event

60-MINUTE WEBINAR

Presented by Kivi Leroux Miller

Thursday, September 23, 2021

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how to write copy that gets people clicking from your content and following through on your calls to action

Registration for this webinar is $99.

Recording available if you can’t attend live, but you must register before we close registration.

You are doing important work and have lots of ways for people to be engaged in it. But people just aren’t responding to your social media posts, emails, and other content as often as you’d like . . .

One possible reason is that your microcontent — and especially your conversion copywriting — isn’t quite as strong as it should be.

Microcontent is the short but powerful copy that’s actually read. It includes headlines, email subject lines, and short social media updates.

Conversion Copywriting is persuasive writing that motivates immediate action like clicking a button or completing a form. These are two of the seven writing styles that every nonprofit communicator should master.

We’ll cover both during this brand-new webinar.

During this webinar, you’ll learn:

  • 25 different approaches —including the magic 6 — to writing microcontent that can be used everywhere, from printed headlines to email subject lines to social media updates

  • How to motivate follow-through by showing people how they can solve an urgent problem, presenting limited and doable options, and other techniques that elicit action

  • How to write what we call “ethical clickbait” — you want to draw people in and motivate people, but in a meaningful and engaging way that won’t feel like a trap or a con.

  • The latest data on how many words you should use in various places

 

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Second Edition – March 2021, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, six cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.

Event tags: nonprofit marketing guide, webinar, digital marketing

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September 23, 2021 1:00 PM
September 23, 2021 2:00 PM
America/Indianapolis
Thu, Sep 23, 2021 Getting People to Click: How to Write (Ethically!) for Opens, Clicks, and Conversions

60-MINUTE WEBINAR

Presented by Kivi Leroux Miller

Thursday, September 23, 2021

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how to write copy that gets people clicking from your content and following through on your calls to action

Registration for this webinar is $99.

Recording available if you can’t attend live, but you must register before we close registration.

You are doing important work and have lots of ways for people to be engaged in it. But people just aren’t responding to your social media posts, emails, and other content as often as you’d like . . .

One possible reason is that your microcontent — and especially your conversion copywriting — isn’t quite as strong as it should be.

Microcontent is the short but powerful copy that’s actually read. It includes headlines, email subject lines, and short social media updates.

Conversion Copywriting is persuasive writing that motivates immediate action like clicking a button or completing a form. These are two of the seven writing styles that every nonprofit communicator should master.

We’ll cover both during this brand-new webinar.

During this webinar, you’ll learn:

  • 25 different approaches —including the magic 6 — to writing microcontent that can be used everywhere, from printed headlines to email subject lines to social media updates

  • How to motivate follow-through by showing people how they can solve an urgent problem, presenting limited and doable options, and other techniques that elicit action

  • How to write what we call “ethical clickbait” — you want to draw people in and motivate people, but in a meaningful and engaging way that won’t feel like a trap or a con.

  • The latest data on how many words you should use in various places

 

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Second Edition – March 2021, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, six cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.


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